Mary Ellen Geist ’78, author of Measure of the Heart: A Father’s Alzheimer’s, will deliver the keynote address at the Schreiber Caregiver Conference on Tuesday, October 16, 2012. The conference takes place at Western Michigan University’s Fetzer Center in Kalamazoo; the title of Mary Ellen’s talk is “The Heart of the Matter.” Mary Ellen is a former broadcast journalist of 20 years who gave up her career as a CBS Radio anchor in New York City so that she could return to her childhood home in Northern Michigan to help care for her father when his Alzheimer’s disease became too overwhelming for Mary Ellen’s mother. Her book chronicles this experience, and its insights have inspired millions of caregivers.