Psychology Press has launched a new social media campaign called “Ask Dr. Tan.” And, yes, it’s “our” Dr. Tan–Professor of Psychology Siu-Lan Tan. Psychology Press is one of her publishers. Their Twitter account has many followers (among the highest number of any academic press). To celebrate having surpassed 50,000 followers, Psychology Press asked Siu-Lan to do #ASKDRTAN.

They chose wisely. Even though Siu-Lan confessed (in a recent BeLight article) to being a neophyte in the world of social media, her blog about a baby moved to tears by her mother’s singing was an incredibly successful “must-read” on two popular blogs in 2013. Psychology Press has launched its Twitter campaign with videos of twin girls dancing to their father’s guitar at ages 1, 2, and 3. The videos had gone viral, and #ASKDRTAN invites denizens of the blogosphere and Twitterverse to ask Siu-Lan any questions that come to mind about the girls’ behavior and their early responses to music. Example: What do most infants respond to first in music: melody or rhythm?

Siu-Lan will receive all questions before October 29 via Psychology Press’s Twitter and Facebook accounts. Submitters of questions deemed top picks get a prize (a free copy of her book, Psychology of Music: From Sound to Significance). Top pick questions will be developed as part of an article that will appear on the Psychology Press website and on Siu-Lan’s Psychology Today blog, What Shapes Film?